What You Will Learn
About Course
This Digital Marketing course provides a complete understanding of how to build, run, and optimize online marketing campaigns.
Students learn SEO, Google Ads, Social Media Marketing, Web Analytics, WordPress, and Content Strategy, along with real-time tools used by top marketing agencies.
Whether you’re a beginner, a student, or a working professional, this course prepares you to become a job-ready Digital Marketer, capable of handling client projects, marketing campaigns, and brand growth strategies.
You’ll also work on live campaigns, assignments, industry tools, and portfolio projects for a real agency-level experience.
Course Curriculum
Digital Marketing Foundations (The Core Layer)
Introduction to Digital Marketing: Channels, platforms, and marketing funnel.
Understanding Consumer Behavior: Target audience, buyer personas.
Marketing Strategy & Planning: Setting goals, KPIs, budgeting.
Search Engine Optimization (SEO)
On-Page SEO: Keywords, meta tags, headings, URL optimization.
Technical SEO: Sitemaps, indexing, speed optimization, Core Web Vitals.
Off-Page SEO: Backlinks, guest posts, authority building.
SEO Tools: Google Search Console, SEMrush, Ahrefs, Ubersuggest.
Google Ads (Search Engine Marketing)
Search Ads: Keywords, bidding, ad groups, match types.
Display Ads: Banner ads, targeting, placements.
YouTube Ads: Video campaigns, TrueView, audience targeting.
Conversion Tracking: UTM, pixels, analytics integration.
Social Media Marketing (SMM)
Facebook & Instagram Ads: Campaign setup, creatives, audience, retargeting.
LinkedIn Marketing: B2B lead generation.
YouTube Channel Marketing: SEO, thumbnails, content strategy.
Social Media Content Planning: Calendars, brand voice, trends.
Content Marketing & Copywriting
SEO-optimized blogging: Keyword planning, readability.
Copywriting Techniques: CTA, hooks, storytelling.
Landing Page Writing: Conversions, layout, messaging.
Content Repurposing & Strategy: Multi-platform distribution.
WordPress Website Building
Theme Installation: Astra, GeneratePress, Elementor setup.
Page Builder Mastery: Elementor & Gutenberg layouts.
Speed Optimization: Caching, image compression, CDN.
Basic Security & Maintenance: Backups, plugin management.
Email Marketing & Automation
Email Tools: Mailchimp, HubSpot, SendGrid.
Lead Nurturing: Funnels, segmentation, workflows.
Designing Email Templates: CTAs, layouts, deliverability.
A/B Testing & Reporting: Open rates, CTR, conversions.
Analytics & Reporting
Google Analytics 4 (GA4): Events, conversions, traffic analysis.
Google Tag Manager: Tracking setup, triggers, tags.
Social Media Analytics: Insights, performance metrics.
Dashboard Creation: Marketing reports for clients.
Influencer Marketing & Branding
Identifying influencers: Tools, reach calculation.
Brand Collaboration Strategies.
Campaign Planning & Execution.
Reputation Management: Online reviews, ORM tools.
Marketing Automation & AI Tools
ChatGPT for marketing workflows.
AI content creation: Ads, captions, blogs.
CRM Integration: HubSpot automation.
Workflow Automation: Lead forms → email → CRM.
Capstone Projects & Portfolio Building
SEO Project: Ranking a website using SEO techniques.
Google Ads Campaign: Full setup + performance report.
Social Media Strategy: Month-long content plan.
Analytics Dashboard: Insights + KPIs.
Portfolio Website / Resume Optimization.
Requirements
- •Basic understanding of computer operations.
- •No prior marketing experience required (Beginner to Advanced).
- •A laptop with at least 8GB RAM.
- •Stable internet connection for tools and live dashboards.
- •Good communication and creativity skills (recommended).
Material Includes
- •SEO, Google Ads & Social Media Project Files.
- •Digital Marketing Cheat Sheets (SEO, Ads, Content, Analytics).
- •Templates for landing pages, ad copies, reports, and content calendars.
- •E-books on SEO, Copywriting, Google Ads & Content Strategy.
- •Access to our exclusive Digital Marketing Community.
- •Interview Preparation Toolkit: Ads questions, SEO questions, case studies.
- •Live Tools Access: Google Ads, GA4 Demo Account, Search Console Demo.
- •Portfolio Templates: Case studies for agencies & job applications.